As the fitness industry continues to expand and develop, each club faces a difficult task in meeting the ever increasing expectations of customers and the commercial pressures of the marketplace. Effective training at all levels is the best way to ensure that the goals of both the member and the business are met.
Life Fitness is a leading manufacturer of fitness equipment and business solutions. In conjunction with our partners and accreditation bodies, Life Fitness is uniquely placed to offer Life Fitness Academy Training courses, carefully constructed to meet a wide cross-section of fitness industry requirements.
The courses are designed to tackle the common challenges facing todays fitness clubs and not only benefit the business as a whole, but enable individuals to develop and improve their knowledge and skill base, making the Life Fitness Academy the ideal way to meet the training needs of your organisation.
Continuing Professional Development (CPD) Training
The Life Fitness Academy CPD instructor-training programme has been designed to provide fitness instructors and personal trainers with up-to-date knowledge and practical skills on coaching safe and effective exercise technique on Life Fitness equipment. In particular each training programme will focus attention on:
- The exercise biomechanics and ergonomics of safe and
effective exercise technique on the equipment
- Evidence-based research for effective exercise
programming in healthy adults and older adults
- Basic cleaning and maintenance procedures for
enhancing the life of the product.
Each course has been accepted for recognition as Endorsed Training for CPD within the framework of the Register of Exercise Professionals. The course can be used by members of the Register as continuing professional development to provide evidence to maintain their position on the Register.
Life Fitness Seminar Programme
The Life Fitness Academy's extensive Seminar Programme focuses on contemporary issues facing the fitness industry. Interactive sessions are run by industry professionals and face current, topical issues that affect all leisure operators. Previous subjects have included retention, the inclusive fitness initiative and group cycling. Future subjects will include sports-specific conditioning for rugby, sports specific conditioning for football, walking for health, metabolic conditioning and full engagement on the gym floor.
Customer Support and Sales Training
Using a third party supplier Life Fitness can offer training solutions for the leisure industry from Customer Service to Sales. Each programme is customised to reflect the client's specific needs and is highly interactive, making each session fun and lively. The following courses are a guideline of what is available:
- Presale Package
- Sales Accelerator
- Club Class
- Sales Booster
- Advanced Selling
Bespoke training is also available and can cover any of the following modules:
- Dealing with Difficult Customers
- Behaviour Profiling Your Customers
- Sales Foundation
- Communication Skills to Increase Sales
- Closing and Overcoming Objections
- Referrals and Prospecting
- Lead Management
- How to Manage a Sales Team
- Team Building
- Consulting and One-to-One Coaching
- Mystery Shop
